It's official - Sony is going for broke with high quality sound. 

S$11? Incredulous ain't it?

Great value. Great sound.

Android ready? Hell yes

The model that started it all

Expensive? Damn right. Great sound quality though.

In 2015 where streamed music becomes the norm and CDs fade into oblivion, it's good to take a look back into the not so distant past at the default format used by music lovers around the world - the cassette.

Earlier this February, Sony stopped producing MiniDisc players.

Yet another incredibly sad moment, I must say. MDs were a part and parcel of my life in the late 1990s to the early 2000s.

I never made it a point to transition the music device from my humble but reliable cassette player, Sony Walkman WM-FX511, to the CD player. Somehow, CD players felt rather large. No matter how good manufacturers made them, the size of these music devices were always limited by the size of the storage media, the Compact Disc. Sony and Panasonic made some really slim and elegant players but somehow, big was still the word that came to mind.

Instead, jumping directly to the MiniDisc format seemed to be ideal. It seemed to hold quite some potential for the future. As incredulous as this comment may seem in 2013, you have to understand how things functioned in 1998.

MD portables actually being portable
In 1998, Sony and Sharp were the dominant players in portable recorders. Sony had released the Sony MZ-R55, the first genuine disc sized recorder. All their previous releases were rectangular blocks so a square-sized, MD-shaped contraption represented quite a welcome change. Sharp was just a little earlier in coming up with MD-sized units such as the MD-MS701 in 1997 and looked set to continue the trend with their MS721/722 models released in '98. All this pointed to increasingly MiniDisc-sized recorders and players. The smaller they get, the more attractive they get. Sounds the same for every tech device for that matter (TVs excluded).

Affordability
MD portables were getting increasingly more affordable. If recollection serves well, Sony's MZ-R50 / R30 models were in the region of SGD500 - 600+. The new portables from Sony and Sharp were hitting the upper 400/lower 500 levels. As with all technology, once increasingly established, prices drop due to ease of manufacturing, increasing parts availability, consumer acceptance, etc.

Digital Love
At this point in time, what could allow digital playback for a recording enthusiast? I'm the kind to actually listen to radio and actually record music from there with a trusty cassette deck. CDs certainly couldn't perform this function. There were Digital Audio Tape (DAT) and Digital Compact Cassette (DCC) formats but DAT was not very consumer-ish and DCC didn't really represent a threat to MiniDiscs. Somehow, the association for DCC was with Philips only and MD seemed to be taking off with Sony, Sharp, Panasonic all joining the fray. So MDs for digital recording/playback? Why not?

MP3 begins
MP3s were only just starting out and MP3 players were very 'underground' should I say? People were just starting to figure out how to download Cher's Believe ie. where to get the the music, how to download the music, how to listen to the music. Not many were thinking of what portable device could play MP3s. Furthermore, memory prices were crazy. One of the first players, the Diamond Rio PMP300, was just introduced with 32MB of storage. That was insane. With this capacity, realistically we were looking at 3 or 4 songs max? That said, MP3s and their players were really not a viable option in 1998.

So with this, why not jump on the MD bandwagon? It was quite a straightforward decision. This was the beginning of wonderful memories with using MiniDiscs, at least until an equally attractive and compact proposition in the form of the iPod mini popped out in 2004. However, for five to six long years, the MiniDisc was a wonderful format for recording.

After taking yet another one year break, what's new in personal audio? Guess what - the outlook is very much the same as in 2008. There are yet even more convergent devices than ever before. It is almost unthinkable to not own a music phone these days. While mid-range and higher-end cell phone models include this function, we notice that even many budget models include music playback.

One major difference is the emergence of touchscreen phones that were close to non-existent prior to the iPhone's launch. Two years after its June 2007 launch, we see many such models like the Nokia 5800 Xpress Music and the Samsung OMNIA make their presence felt. It's a great time to be a consumer as manufacturers continually try to outmuscle one another to increase their market share.


With so many different products in the market sporting increasingly similar features, it is almost imperative to differentiate one product from another. We do feel there is one aspect that is bound to sway consumers more than other features.

d. Design

Yes. Design is of utmost importance. When all other factors are generally the same, design is probably the single most important factor that can make or break a product. Let's talk about music players first. I don't have to bring out white papers or statistics to prove this. Let's look at the iPod as an example. Apple's industrial design team generally focuses on simple and streamlined hardware designs as can be seen from the Macintosh Classic and PowerBooks. The iPod is no different.
In 2001, MP3 players were not very prevalent. There was the Diamond Rio 500 and Creative NOMAD Jukebox. Both ideas were great. The Rio's small form factor was a great selling point and the NOMAD's 6GB hard drive could store lots of songs. The problem was that there was no middle ground for both products. The Rio had a meagre 64MB flash capacity with little space for songs and the NOMAD had a bulky form factor that required 4 AA batteries to power up. The original 2001 iPod managed to bring the best of both worlds together by coming up with a 5GB capacity in a relatively small form factor.

While you may say, hey isn't the Sony Walkman NW-HD3 even more gorgeous than the iPod? Well, I can't disagree with that but note my comment 'when all other factors are generally the same'. For music players, factors are simply not the same. If Sony's SonicStage software supported the MP3 format natively and did away with the needless conversion to its proprietary ATRAC3, who knows what might have happened?
Let's look beyond music players and let's have a look at netbooks. The manufacturer that gave birth to netbooks is ASUS and it has come up with many different product iterations of Eee PCs. Lenovo has come up with a single model so far and has not had a netbook refresh since its IdeaPad s10. Again, we can attribute the reason to product design.

The Eee PC 901 and 1000 series have a somewhat bulky form factor relative to their screen sizes (1.1kg for 9-inch screen and 1.45kg for 10-inch screen).

By contrast the IdeaPad s10 comes in a svelte 1.2kg for a 10-inch screen.
To prove the point, as of this post, ASUS has just released the Eee PC 1008HA (about 2 weeks back) with a much improved design. It still has a 10-inch screen but with a much lighter 1.1kg weight.

That said, if any manufacturers are listening, please please plonk more dough into your industrial design teams. They could make that much of a difference to your product's success.